Summarize the primary value propositions of your product and organize them into bullet points on a press release page in your company press kit. What are the most important features of what you have to offer? What distinguishes it from other goods and services on the market?Īgain, now’s not the time to write a multi-page dissertation. Put yourself in the shoes of the consumer. Your business knows the ins and outs of the products and services you offer but the general public typically does not. #2 Details About a Specific Product or Service Aside from those probing questions, this part of your company media kit should also cover the basics such as:
Your company profile should show what sets you apart from the rest and what core values are the driving force behind what you do. Do your best to highlight your company, as well as some of its key team members, in a way that covers the whole story without covering an entire page. Think of it like speed dating for businesses-you want to spark interest quickly, without drowning your business in mystery or confusion. When it comes to your online media kit, however, brevity is your secret weapon. What is your business all about? What values do you choose to uphold? What’s your origin story? The answers to these questions could give you something to talk about for hours on end. Simply put, it’s an easy-to-update, easy-to-disperse form of a traditional press kit and includes six key elements. Nowadays, press kits are largely found-and preferred-in digital form or combined with a digital newsroom. Long before the digital age, press kits were one of the tools for public relations that were printed and delivered in person or by mail to media outlets of interest to share a pertinent news story or to announce the launch of a new good or service. Read on for everything you need to include and how they can be used as a powerful marketing tool for your business.
#Define a digital media kit how to#
Ready to learn how to make a press kit with the right intention?
Press kits offer an array of benefits to businesses, whether it’s to save you time when communicating a message or to attract the attention of potential clients and investors. Every business has its story to tell, and the press kit is the first chapter.Īlso known as media kits, these digital packages are a brief introduction to who you are as a company, what services you provide, and any new products you’re launching.
0 kommentar(er)
